Branding

Branding the periodic table

Strictly Boardroom aims to spice up the brands of mineral commodities

16 March 2020

Perth's skyline features BHP and Rio Tinto-labelled buildings

Rio overtakes BHP as world's strongest mining brand

BHP remains most valuable mining brand despite losing out to rival Rio on brand strength

11 March 2020

Mining majors among world's most valuable brands

One miner in Brand Finance top-500 most valuable brands

27 January 2020

Newmont rebrands, ups dividend

Newmont ditches the Goldcorp ahead of centenary year

07 January 2020

Haigh: mining companies need to explain to prospective employees and society in general what their purpose is

Miners warned to neglect branding at their peril

Mining companies are often misunderstood - but seeking to change that can have tangible benefits

26 November 2019

The perentie's habitat and skill at burrowing have inspired Ausdrill's new name. Picture courtesy Wikipedia.

Ausdrill becomes Perenti

Merged company takes on Australian-inspired name for global business

20 August 2019

A still from BHP's 'Think Big' advertising campaign

BHP still the most valuable global mining brand

Mining companies realising that branding matters

26 April 2019

Rebranding big mining

This week Strictly Boardroom steps well over the line - of his expertise - and into the world of corporate

05 June 2017

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Webdrill Your Trusted Experts for Safety, Reliability and Accuracy!

Webdrill stands proud as the provider with an elite reputation in the drilling industry

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St Barbara raises to accelerate Simberi gold expansion

Executive Outcomes: CMI, Dundas and more

Anglo American's Australian coal sell-off begins

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A growing series of reports, each focused on a key discussion point for the mining sector, brought to you by the Mining News Intelligence team.

Mining Company ESG Index: Benchmarking the Future of Sustainable Mining

The Mining Company ESG Index report provides an in-depth evaluation of ESG performance of 61 of the world's largest mining companies. Using a robust framework, it assesses each company across 9 meticulously weighted indicators within 6 essential pillars.

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