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Rio overtakes BHP as world's strongest mining brand

BHP remains most valuable mining brand despite losing out to rival Rio on brand strength

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Perth's skyline features BHP and Rio Tinto-labelled buildings

Perth's skyline features BHP and Rio Tinto-labelled buildings

Brand Finance looks at marketing investment, stakeholder equity and the impact of those on a company's performance to produce its brand strength rating. Despite falling 1.1% year on year, Rio's score...

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